Genre Theory is a concept which involves caractorising and labelling of easily recognisable conventions that exist in any particular set of films. It is used by film producers or distributing institutes and audiences. A genre is defined by its conventions as they must be present to make a film a genre film. Conventions will vary from genre to genre but will usually repeat areas such as:

 

-Settings

 

-Iconography

 

-Characterisation

 

-Filmic Technique

 

-Themes

 

-Narratives

 

 

Film producers use genres like thriller, rom com and horror to minimise the economic risk in production of films. 

 

John Fiske

 

-"Genre attempts to stucture some order into a wide range of texts and meanings that circultae in our culture for the convenience of both producers and the audience"

-He said Genre is simply a way of categorising texts in our media-saturated culture.

 

Rick Altman

 

-Genre is a blueprint (production) As a formular that precedes, programmes and patterns industry production.

-Genre is a Structure (text) As the formular framework on which individual films are studied.

-Genre is a Label (exhibition) As the name of a category central to the decisions and communications of distributors and exhibitors.

-Genre is a Contract (consumption) As the viewing position required by each genre film of its audience.